McGraw Real Estate

Investing in Windsor-Essex

Buy-and-Hold Real Estate Investing in Ontario: Building Long-Term Wealth

You don't need to flip houses, renovate every property, or constantly refinance to build wealth through real estate. Sometimes the strategy is simply buying the right property and holding onto it.

Real estate investing gets a lot of attention for the exciting parts.

Buying a property below market value. Completing a major renovation. Refinancing and pulling equity out. Moving on to the next acquisition.

And those strategies can work.

But there's another approach that doesn't always get the same attention: buying a rental property, operating it properly, and holding it for the long term.

It's called buy-and-hold real estate investing.

The concept is fairly simple. You purchase an income-producing property, rent it out, maintain it, and allow the investment to develop over time through rental income, mortgage principal repayment, and potentially appreciation.

I'm Jeremy McGraw, a Windsor-Essex Realtor and active real estate investor. I've worked in real estate since 2016, and my own experience includes purchasing, renovating, financing, and operating rental properties.

One thing I've learned is that buying a property is only the beginning.

What happens over the next five, ten, or twenty years can have a much greater impact on your investment than what happens on closing day.

That's why I believe long-term ownership deserves just as much attention as the acquisition itself.

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By Jeremy McGraw, Sales Representative, RE/MAX Capital Diamond Realty Brokerage. Updated November 2, 2026.

What Is Buy-and-Hold Real Estate Investing?

Buy-and-hold investing is a strategy where you purchase real estate with the intention of owning it for an extended period rather than selling it for a short-term profit.

In most cases, the goal is to generate rental income while building equity over time.

Some investors hold properties for five or ten years. Others intend to keep them for decades.

There isn't a required holding period that makes a property a buy-and-hold investment.

What matters is the underlying strategy.

You're purchasing an asset that you expect to operate over the long term.

That means paying attention to the property's existing income, ongoing expenses, financing, maintenance requirements, and future capital needs.

It also means being prepared for periods when the market isn't performing as well as expected.

A good buy-and-hold investment should not require constant price appreciation to justify owning it.

How Buy-and-Hold Investors Build Wealth

There are several ways a rental property can contribute to long-term wealth.

I prefer to evaluate each one separately rather than combine them into one optimistic return projection.

1. Rental Cash Flow

Cash flow is the money remaining after rental income covers the property's operating expenses, mortgage payments, and appropriate reserves.

For example, a rental property might collect $3,500 per month and have $3,000 in total monthly expenses, debt payments, and reserve allocations.

That leaves approximately $500 per month, or $6,000 annually, in estimated cash flow.

The cash flow could be used to build reserves, reduce debt, or save toward another investment.

But positive cash flow isn't guaranteed, and a large repair can absorb several months or years of surplus income.

I want investors to understand what the property realistically generates, not simply what it collects in rent.

2. Mortgage Principal Repayment

This is one of the less visible benefits of long-term rental ownership.

With a conventional amortizing mortgage, part of each payment goes toward interest and part reduces the principal balance.

As the mortgage gets paid down, the owner's equity can grow even if the property's market value doesn't change.

Imagine purchasing a $400,000 rental property with a $320,000 mortgage.

Over time, the mortgage balance may decline as scheduled payments are made.

If the property maintains its value, that principal repayment increases your equity.

However, equity isn't the same as cash flow.

You can't use the equity to pay expenses without accessing it through a sale or additional borrowing.

And mortgage principal payments are not deductible rental expenses for Canadian income tax purposes.

3. Property Appreciation

Over long holding periods, property values may increase.

That can contribute to an investor's overall return.

But appreciation isn't guaranteed.

Real estate markets go through periods of growth, stagnation, and decline.

I don't believe it's wise to purchase a rental property solely because you expect the market to appreciate by a particular percentage every year.

If appreciation occurs, it can be an additional benefit.

But the property's income, financing, and operating costs should be evaluated independently.

4. Improving the Property Over Time

Long-term ownership also creates opportunities to improve an asset gradually.

Rather than undertaking a major renovation immediately, an investor may replace aging systems, renovate units when lawfully vacant, or improve the property's operating efficiency over several years.

These improvements can support tenant satisfaction, reduce certain ongoing costs, and potentially improve the property's value.

But the money spent needs to be included in the overall investment return.

Renovations are not automatically profitable simply because they make a building look better.

A Realistic Buy-and-Hold Investment Example

Let's consider a hypothetical Windsor duplex purchased for $400,000.

The investor puts 20% down, finances the remaining $320,000, and intends to hold the property for at least ten years.

Assume the two units generate $3,800 in total monthly rent.

Here's how the initial operating numbers might look.

Monthly income and expensesAmount
Gross scheduled rent$3,800
Vacancy and collection allowance (5%)-$190
Property taxes-$300
Insurance-$225
Owner-paid utilities-$200
Maintenance allowance-$190
Property management allowance-$304
Net operating income$2,391
Mortgage payment ($320,000 at 5%, 25 years)-$1,861
Capital expenditure reserve-$200
Estimated monthly cash flow$330

This example is hypothetical and doesn't represent a specific Windsor listing or a mortgage offer. Actual expenses, rental income, and financing terms would need to be verified.

The property collects $3,800 per month but is projected to produce only $330 in monthly cash flow after the illustrated expenses and reserves.

That's $3,960 annually.

It isn't a particularly large monthly surplus relative to the purchase price.

But buy-and-hold investors also consider what happens to the mortgage balance over time.

What Could the Investment Look Like After Ten Years?

To understand the longer-term picture, let's assume the initial mortgage is $320,000 at a 5% interest rate with a 25-year amortization.

For this illustration, assume the interest rate remains unchanged for the full ten years, payments are made as scheduled, and the property is not refinanced.

The approximate results would be:

Mortgage and equityAt purchaseAfter 10 years
Property value (assumed unchanged)$400,000$400,000
Mortgage balance$320,000$236,000
Property equity$80,000$164,000

Amounts are rounded. The ten-year mortgage balance is illustrative and assumes a consistent interest rate despite normal mortgage renewal periods.

Even with no property appreciation, the investor may build approximately $84,000 in additional equity through principal repayment.

But it's important to understand that principal repayment comes from mortgage payments funded by rents and, if necessary, the owner's own money.

It is not a free return.

The investor has also committed an initial down payment, closing costs, and potentially additional capital for repairs or improvements.

And holding a property for ten years does not guarantee that every year will generate positive cash flow.

What if the Property Appreciates?

If the property's value increased from $400,000 to $450,000 over the same period, the investor's equity would be approximately $214,000 before selling costs and taxes.

That would reflect both mortgage repayment and appreciation.

However, the future value is only a hypothetical scenario.

The actual market value could also remain unchanged or decline.

I think it's important to understand that difference before projecting long-term returns.

Try it yourself

Ten-year mortgage paydown and equity

Starts with the property value held flat, so the equity growth shown comes from paying down the mortgage. Add an annual change in value to see appreciation (or a decline) separately.

EquityMortgage balance

Year 10: value $400,000, mortgage $236,148, equity $163,852

At purchase: equity $80,000, mortgage $320,000Year 1: equity $86,647, mortgage $313,353Year 2: equity $93,631, mortgage $306,369Year 3: equity $100,968, mortgage $299,032Year 4: equity $108,677, mortgage $291,323Year 5: equity $116,776, mortgage $283,224Year 6: equity $125,285, mortgage $274,715Year 7: equity $134,225, mortgage $265,775Year 8: equity $143,617, mortgage $256,383Year 9: equity $153,485, mortgage $246,515Year 10: equity $163,852, mortgage $236,148
Mortgage at purchase
$320,000
Estimated monthly payment
$1,861
Mortgage balance after 10 years
$236,148
Equity added by principal repayment
$83,852
Equity change from property value
$0
Equity after 10 years
$163,852

Equity is not cash flow or profit. It's before selling costs and taxes, and you can only reach it by selling or borrowing against the property. Assumes the rate stays the same through every renewal and payments are made on schedule. Not a mortgage quote.

Why the Purchase Price Still Matters

One of the biggest mistakes investors can make is assuming that time will fix a poor purchase.

It might.

But it might not.

If you overpay for a property, take on excessive financing, or underestimate its operating expenses, holding it longer doesn't automatically make the investment attractive.

A property with consistently negative cash flow may require additional contributions from the owner for years.

Likewise, deferred maintenance can create substantial financial obligations that offset any equity growth.

I prefer to evaluate a property based on its current numbers and realistic risks.

The potential benefits of long-term ownership shouldn't be used to justify an acquisition that doesn't fit the investor's financial position.

What Types of Properties Work for Buy-and-Hold Investing?

There isn't one property type that works best for everyone.

Single-Family Rental Properties

Single-family homes can appeal to investors looking for a relatively straightforward rental arrangement.

However, a vacant single-family property generally loses its entire rental income until another tenant moves in.

The rent-to-purchase-price relationship is particularly important.

Duplexes and Triplexes

Duplexes and triplexes provide multiple potential rental income streams and may offer an attractive balance between building size and operating complexity.

For someone planning to hold for many years, I pay close attention to the condition of major systems, utility arrangements, and the property's layout.

Fourplexes and Apartment Buildings

Larger multifamily properties may allow some operating expenses to be spread across more units.

But they can also require more involved management, additional capital planning, and different financing.

More rental units don't automatically produce a better return.

Mixed-Use Properties

Properties combining residential apartments with commercial space can provide diversified rental income.

However, commercial leases, tenant improvements, tax treatment, and vacancy risks can be more complicated.

I've owned and operated mixed-use property myself, and I understand why the commercial and residential components need to be evaluated separately.

Buying and Holding Rental Property in Windsor-Essex

One reason I focus on Windsor-Essex is that I know the local housing stock and have experience investing in the area.

But I wouldn't suggest that every neighbourhood or property offers the same long-term opportunity.

Older properties in areas such as Ford City, Walkerville, Downtown Windsor, and Sandwich Town can have very different maintenance requirements from newer buildings elsewhere in the region.

A lower acquisition price may be offset by more substantial renovations, higher utilities, or greater capital expenditure requirements.

Newer properties may have fewer immediate repairs but carry higher acquisition costs.

For a long-term investment, I look at the specific building, rental demand, tenant suitability, access to services, and the financial assumptions supporting the purchase.

I also want to understand whether the property will remain practical to manage and maintain years after the initial acquisition.

A property that looks attractive for the first year isn't necessarily the right property to own for the next twenty.

Why Rental Market Conditions Matter

Buy-and-hold investing doesn't mean ignoring the rental market after purchasing.

Demand changes.

Rental supply changes.

Employment conditions, population movements, financing costs, and local economic activity can all affect rental performance.

Windsor is no exception.

Windsor purpose-built rentals (CMHC, Fall 2025)Figure
Apartment vacancy rate3.7%
Average two-bedroom rent$1,454

These figures describe purpose-built apartment buildings, not individual duplexes or other smaller rentals. CMHC's 2026 outlook anticipated softer rental conditions, one more reason long-term projections shouldn't assume uninterrupted rent increases.

A long-term investor should consider what happens if market rents grow more slowly than expected, turnover increases, or a vacant unit takes longer to lease.

I prefer conservative rental assumptions and realistic vacancy allowances rather than forecasting uninterrupted rent growth.

The goal is to own a property that can remain financially manageable through different market conditions.

Understanding Ontario Rent Control as a Long-Term Investor

If you're planning to hold rental property in Ontario, understanding the Residential Tenancies Act is essential.

Most residential tenancies are subject to rules governing rent increases, maintenance, notice, and termination.

For many rent-controlled units, annual rent increases are limited by the provincial guideline unless an authorized exception applies.

Ontario's guideline is 2.1% for 2026 and has been set at 1.9% for increases taking effect in 2027.

Some units first occupied for residential purposes after November 15, 2018 are exempt from the guideline, subject to specific requirements.

However, an exemption from the annual rent increase guideline does not eliminate other tenancy protections.

Ontario changed several residential tenancy rules effective September 21, 2026, so the current requirements should be confirmed rather than relying on older guidance.

Why This Matters for Buy-and-Hold Investors

Imagine purchasing a duplex where the existing tenants pay rents significantly below current comparable rates.

You may be attracted to the possibility of higher future income.

But if the units are occupied, you can't simply assume that the rent can immediately be increased to market levels.

The existing tenancies, applicable law, and timing of potential changes matter.

For long-term planning, I prefer to project rental income using amounts that can realistically and lawfully be collected.

The investment shouldn't depend on tenants leaving or rents increasing faster than the applicable rules permit.

Maintenance Is a Long-Term Investment Decision

If you intend to own a property for fifteen or twenty years, maintenance planning isn't optional.

It's part of the financial strategy.

Roofs eventually need replacing.

Furnaces, hot water systems, windows, electrical components, and plumbing can require major expenditures.

An investor who collects positive cash flow for several years but fails to set aside capital may find that one major repair absorbs much of the accumulated surplus.

My Approach to Maintenance

I've completed substantial renovations on my own rental properties, and I understand the difference between cosmetic improvements and essential building systems.

I look at the property's age, known deficiencies, and expected replacement costs.

I also consider whether spending more upfront on a durable improvement can reduce future maintenance or operational problems.

That doesn't mean installing premium finishes everywhere.

It means choosing improvements that make financial and practical sense for a rental property.

Good maintenance also matters because Ontario landlords have legal responsibilities to keep rental properties in a proper state of repair.

Build Reserves Rather Than Relying on Every Dollar of Rent

One of the advantages of a well-performing rental property is the ability to accumulate cash reserves.

Those reserves can help cover unexpected repairs, insurance deductibles, vacancies, or temporary financing pressure.

But the amount needed varies significantly.

A small, recently renovated property may have different reserve requirements from an older building with multiple units and shared mechanical systems.

I don't believe there's one universal reserve amount that works for every investor.

I prefer to consider the property's condition, exposure to major repairs, monthly carrying costs, and the investor's overall liquidity.

Cash flow that you've already spent isn't available when the furnace stops working.

Should You Pay Down the Mortgage or Buy Another Property?

This is one of the more interesting decisions long-term real estate investors face.

Suppose you've owned a rental property for several years and accumulated additional savings.

You could use that money to pay down the mortgage.

Or you could keep the money available toward another investment property.

Paying down debt may reduce interest costs and financial risk.

Purchasing another property could provide additional rental income and opportunities for equity growth, but it also increases leverage and ownership responsibilities.

The better choice depends on your mortgage terms, expected returns, liquidity, taxes, and risk tolerance.

For me, the important thing is evaluating the entire portfolio rather than assuming that maximizing the number of properties is always the best strategy.

Sometimes the strongest financial decision is reducing debt.

More on planning your next portfolio purchase.

Buy-and-Hold vs. BRRRR Investing

Buy-and-hold and BRRRR investing are related, but they're not identical strategies.

With a traditional buy-and-hold approach, the investor generally purchases a property with the intention of keeping it for long-term rental income and equity growth.

BRRRR involves purchasing, renovating, renting, refinancing, and potentially repeating the process with recovered capital.

A BRRRR property can eventually become a long-term buy-and-hold asset.

But not every rental property needs to be refinanced.

Refinancing may release capital for another investment, but it also increases debt and can reduce monthly cash flow.

I believe an investor should evaluate whether the additional leverage supports their goals before deciding to refinance.

When Should You Sell a Buy-and-Hold Investment?

Holding a property for the long term doesn't mean you should never sell it.

Over time, your financial position, investment priorities, and the property's performance may change.

A property could appreciate substantially while generating relatively little cash flow compared with the equity tied up in it.

You might also face major capital expenditures, increased management responsibilities, or opportunities to redeploy capital elsewhere.

At that point, it's worth evaluating whether the property still makes sense to own.

Return on Equity Matters

Imagine a rental property now worth $600,000 with a remaining mortgage of $200,000.

The owner has approximately $400,000 in equity before sale costs and taxes.

If the property generates $6,000 annually in cash flow, that's a 1.5% cash yield on its current equity before considering principal repayment and appreciation.

That doesn't automatically mean the property should be sold.

But it raises an important question.

Could that equity be used more effectively elsewhere?

Selling involves transaction expenses and potentially significant taxes.

Refinancing introduces additional debt.

Continuing to hold may still offer the best overall outcome.

The decision needs to consider the complete after-tax financial picture, not just the cash flow.

The Tax Side of Long-Term Rental Property Ownership

Canadian rental property owners need to understand how rental income and expenses are treated for tax purposes.

Depending on the circumstances, deductible expenses may include mortgage interest, insurance, property taxes, maintenance, management fees, and certain professional expenses.

Mortgage principal payments are generally not deductible.

The CRA also distinguishes between current expenses and capital expenditures, which can affect how renovation and repair costs are reported.

Some investors may claim capital cost allowance on eligible depreciable assets, although doing so can create recapture considerations when the property is eventually sold.

The ownership structure matters as well.

Personally owned rental properties and properties held through a corporation can have different tax implications.

I recommend working with an accountant who understands Canadian real estate investing before making major decisions about ownership structure, refinancing, capital improvements, or selling.

Common Buy-and-Hold Investing Mistakes

There are several mistakes that can weaken a long-term investment strategy.

  • Overpaying because you're planning to hold for twenty years. A long holding period doesn't eliminate the impact of a poor purchase price.
  • Underestimating maintenance. Buildings age, and capital expenditures need to be accounted for.
  • Assuming rent will always increase. Rental markets change, and Ontario's tenancy laws can limit increases for existing tenants.
  • Using too much leverage. Higher debt can reduce flexibility and increase financial pressure when financing costs rise.
  • Ignoring the value of your time. Managing properties requires work, even when you're handling everything yourself.
  • Failing to review performance. An investment that made sense five years ago may no longer be the best use of your capital.
  • Confusing equity with liquidity. A property can have substantial equity while generating very little spendable cash.

I believe long-term investors should regularly review their properties rather than assume that holding forever is automatically the right decision.

How I Help Buy-and-Hold Investors in Windsor

As a Realtor and active real estate investor, I approach long-term rental acquisitions with an understanding of what happens after closing.

I've purchased and renovated properties, worked with contractors, managed rental income and expenses, and gone through financing and refinancing.

That experience affects how I evaluate opportunities.

I'm looking at the purchase price, rental income, expenses, financing, and condition of the building.

But I'm also thinking about what the property will require five or ten years from now.

  • Will the financing remain manageable?
  • Are major repairs approaching?
  • Is there enough income to support the building?
  • Does the property fit the investor's broader financial goals?
  • And could purchasing it limit their ability to pursue better opportunities?

Sometimes an investment makes sense.

Sometimes the price needs to change.

And sometimes the best decision is to pass.

My goal isn't to help someone accumulate as many properties as possible. It's to help them build a portfolio that makes financial sense over the long term.

Frequently Asked Questions About Buy-and-Hold Real Estate Investing

What is the buy-and-hold strategy in real estate?

Buy-and-hold investing involves purchasing a property with the intention of owning it for an extended period, typically collecting rental income while potentially building equity through mortgage repayment and property appreciation.

Is buy-and-hold real estate investing profitable in Ontario?

It can be, but profitability depends on the purchase price, rental income, operating expenses, financing, maintenance, property values, and tax circumstances. A long holding period doesn't guarantee a positive return.

How long should you hold a rental property?

There isn't one ideal holding period. Investors may hold properties for five, ten, twenty, or more years depending on their objectives. The decision should consider financial performance, equity, taxes, capital requirements, and alternative opportunities.

Is cash flow or appreciation more important?

That depends on the investor. Cash flow provides ongoing liquidity, while appreciation may increase equity over time. I prefer to evaluate both separately and avoid relying on appreciation to compensate for unsustainable ownership costs.

Is a duplex a good long-term investment?

A duplex can be suitable for long-term ownership when the purchase price, rental income, building condition, and financing support the investment. Multiple units may help reduce dependence on one tenant, but the property still requires proper financial analysis.

Can you refinance a buy-and-hold rental property?

Potentially. Refinancing may allow an owner to access accumulated equity, subject to appraisal, lender approval, borrower qualifications, and financing terms. It also increases borrowing and can affect cash flow.

Should I sell a rental property that's appreciated significantly?

Not necessarily. It's worth comparing the property's ongoing cash flow, expected future performance, equity, tax consequences, selling costs, and opportunities to reinvest the proceeds. Appreciation alone doesn't determine whether selling is the right decision.

Do rental property investors pay tax on rental income in Canada?

Generally, net rental income is taxable under applicable Canadian tax rules. Deductible expenses, ownership structure, capital cost allowance, and other considerations can affect the amount reported. Taxable income and actual cash flow are not necessarily the same.

Building a Long-Term Rental Property Portfolio in Windsor?

Real estate investing doesn't have to revolve around buying the next property as quickly as possible.

Sometimes the better strategy is to purchase carefully, operate efficiently, maintain the building, and allow time to work in your favour.

I'm Jeremy McGraw, a Windsor-Essex Realtor and active real estate investor.

I work with investors who want to understand both the immediate financial performance of a property and what long-term ownership could mean for their portfolio.

Whether you're considering your first rental property, adding another duplex, or reviewing the performance of an existing investment, I believe the same principle applies.

Buy with a plan, understand the numbers, and make sure the property remains worth owning.

Jeremy McGraw

About the author. Jeremy McGraw has been a Realtor in Windsor-Essex since 2016 and a real estate investor just as long. He has bought, renovated, rented and refinanced investment properties of his own, and works as part of SJ Real Estate at RE/MAX Capital Diamond Realty Brokerage.

Jeremy McGraw
Sales Representative, RE/MAX Capital Diamond Realty Brokerage
McGraw Real Estate · Windsor-Essex
519-982-8284 · jeremy@remax519.com
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